02
in perspectives
2025
branding project in collaboration with Six Cinquième and Never Was Average for the Bureau du Design
creative director: Ash Phillips
graphic designers: Monida Panchapor Bou and Ines Yunee Tremblay
photographer: Abel Habtezion
video production: Never Was Average
intro
The Bureau du Design of Montréal approached Six Cinquième and Never Was Average to create a guide that better reflects the people and culture of the city, while encouraging equity, diversity, and inclusion in design.
brief
To create the In Perspectives guide and video interviews to address the significant gaps in Montréal’s design community, particularly regarding cultural lag and lack of representation. The project aims to explore ways to foster greater accessibility, inclusivity, presence, and openness toward BIPOC (Black, Indigenous, and People of Colour) communities.
monida p. bou